Digital insights never develop from assumptions or generalizations. Do you fully understand your customers, how they interact with your business across the full digital spectrum and what they create in terms of value? C6 uses data to inform our marketing decisions and direct our campaign initiatives, so content, ad creatives, marketing messaging and media are optimized for growing your business.
- Set KPIs and support metrics
- Identify customer segment attributes
- Measure and attribute channel performance
- Gage customer ROI and introduce scoring
- Assess marketing ROI (ROAS, ROMI)
- Establish reporting and forecasting